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Vote for Jackson & MacNichol!

Thank you for your consideration of Jackson & MacNichol for EAY 2022!

We’re truly honored to be EAY 2022 finalists, and we would not be here today if it wasn’t for all of the AMAZING support and advice we’ve received from the Partner’s Club family over the years! In that spirit of giving — and, lets be honest, a shameless application of reciprocity selling — we’ve shared some goodies below that we hope you will find helpful in your firm (and, for those on the fence, will win your vote!)

Downloads

The downloads below are in Microsoft Office formats. If you need a different format or have trouble with any of the downloads, please reach out to Kristian at [email protected].

Financials At A Glance

This is Jack’s monthly financial lode star, giving the financial state and health of the firm at a glance with the right balance of additional detail to effectively “keep his hand on the knob.”

19 Steps Outbound VA call script

We sell to leads directly over the phone, so we applied the principles of Michael’s “19 Steps” to our outbound Facebook phone sales script. Full disclosure: we are still implementing this script with 4iiz and it is currently UNTESTED!

19 steps VA AI web chat script

We worked with Darin at Advantage Attorney to implement an AI-based web chat bot to qualify intakes and attempt to sales using the 19 steps principles. This is the script we provided to Darin to base the chat off of.

VA hearing reminder sequence

Anyone who has practiced law knows that getting clients to show up at hearings can be a challenge. This is our hearing SMS + e-mail reminder sequence we built with Local Pulse Marketing.

VA conf call reminder sequence

How many times have you had someone miss a scheduled call with an attorney? This is our 30-day SMS + email reminder sequence for attorney-client conference calls.

Canned CM texts

Unfortunately we don’t have true omni-channel communication in place for our staff yet. As a stop-gap measure, we created these “canned” SMS messages our case managers can send out to clients to address common problems (e.g. bad addresses/returned mail, needed signatures/forms, full voicemail, et cetera).

Estate Planning 30 day sequence

This was a sequence of emails we used to promote an Estate Planning Lunch & Learn event to an email list we got from 3D Mail.

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